Pulse is the data analytics layer associated with the Source platform. Pulse measures every low level detail around each users type and level of engagement. Knowing that the TV is turned on is not good enough anymore. For true viewer behavior analysis, content owners and broadcasters can now leverage Smart Content strategies to understand exactly what their viewers are interested in around the content, or even better, WHAT THEY ARE DOING! Your "Smart"content can now answer the question, who is interested in me?!
The impact of proper behavior measurements is invaluable to monetizing your content. Source’s Pulse Engine, provides you with exactly the tools necessary to know your viewer. And what’s more, communicate that value to those who will help you pay for the content.